What does your brand need? A solid strategy that will set the path for years to come. A visual identity that gives your brand recognition across every touchpoint. Packaging that stands apart from your competitors on the shelf. A website or app that keeps your audience engaged. Corporate literature that talks the talk. If the answer is ‘yes’ to one or all of the above, then your brand probably needs to head SouthEast.
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WHO
Any type of consultancy wouldn’t be that good at consulting if it didn’t have a pretty good consultant to consult with. That’s where SouthEast’s founder, Shaun-Dean Thomas, comes in. The South African creative has plied his crafts in Africa and the Middle East over the last two decades, helping to promote, win, develop and nurture household brands for multi-national marketing agencies. When he’s not burning the midnight oil trying to figure out ways to make your brand the best it can be, Shaun can also be found researching the latest innovations to make your brand the best it can be. Our Commander-in-chief is usually the first port of call for SouthEast clients, working closely with him to determine what the brand needs before the concepts are filtered down to the right creative team members across the world.
WHAT
What we do is hard to distill into a few words, but ultimately we push ourselves and our clients to create a brand from the bottom up or revitalize an existing brand by defining it strategically and creatively to appeal to new audiences while retaining loyal fans for years to come. Told you it would be a mouthful. Our partners benefit from years of diverse experience and creative expertise to solve their unique challenges, which is something an AI tool and online app may not always be able to provide. We inject strategic thinking, audience analysis and creativity with longevity into every brand we nurture to give your business the best chance for success.
HOW
How we do things differs with every partnership. One thing remains eternal; that is your brand and audience will always come first. At the start of every partnership, we digest as much information about your vision, existing brand and competition as possible, through insights you already have or analysis that we undertake. We then process that knowledge into a sound, sustainable strategy that will become the foundation for all branding and communication that we create. Once your new brand is attracting all the right attention and envy from your audience and competitors respectively, we’ll give each other a quick pat on the back, then move on to pushing the bar even higher.
& WHY
This blue marble we live on is a small world after all, especially if you’re looking at it from space. To us that means that we’re fortunate enough to partner with incredible clients all over this planet, from London to Los Angeles, Rome to Dubai, Cape Town to New York and a few places in between. Working with clients in Europe, America, Africa or across the Middle East enables us to imprint a global perspective with local insights on any brand we develop. This constant exposure to different cultures, exchanging knowledge with clients and creating a mark somewhere on this planet is why we love what we do.
