WHAT WE DO

In a nutshell, what your brand needs to make an impact in today’s market is what we deliver

We specialize in a range of creative services with a particular expertise in food, beverage and hospitality branding.

We don’t do windows and couples therapy. However, we can make your business partners fall in love with you again, thanks to some clever thinking and creative design.

  • You need to know where you’re heading before you take the first step. Figuring out all the things that make your brand unique, and how best to engage with your audience, makes for a good start.

  • Once we have a clear idea of who your brand is, then it’s over to how it should look and act. Yes, this is where the logo comes to life, along with a mass of other crucial design collateral.

  • Like most of things, a brand needs to evolve during its lifespan to stay relevant and on track. Change can be a great tool for success when it’s done well.

  • Your business is competing with an entire web for your audience’s attention. Make sure you have an online experience that keeps them coming back for more.

  • Engaging with the right audience and generating leads from that audience is the lifeblood of any business. Through a combination of strategy, psychology and creativity, we’ll make sure your brand is marketing effectively online.

  • Whether it’s on the ground, on site, on the phone or online, your client experience should consistently communicate your brand.

  • No matter if it’s food, beverages, jewellery, beauty or footwear, your packaging should say it all before your product does. Give your product the best chance to get off the shelf.

  • Let your clients and stakeholders know who you are, how well you’ve done and what’s new with your business.

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When you’re venturing into uncharted territory, it’s best to go full A.P.E.

ASSESS

Determining the lay of the land is vital to find the path through the clutter.

Before a logo concept is sketched or a tone-of-voice could be drafted, we need to have an understanding of where your business sits at the moment. Depending on the nature of your business, it would be beneficial for us to evaluate your competitor analysis, target profiling and/or your consumers’ touch-point overview.

PLOT

Let’s think before we act.

Once we’ve assessed all the juicy data, and agreed on the needs of the brand, we then get stuck into the strategic part of the brand building, which will ultimately form the foundation for all consumer engagement, from product to packaging, marketing to customer experience, online to on-the-ground. This phase of the process is where we craft all the vital components that make up the personality and voice of your brand.

ENGAGE

This is the stage of the journey where it all comes together. Building on our strategic foundation, we’ll bring the brand’s visual identity to life, crafting an immersive, consistent design approach to your location, online platforms, packaging, consumer engagement, points, brand literature and anything that it needs to deservedly take the spotlight.

This comprehensive process may differ, scaling up or down, depending on the scope of the venture, timeline and budget. We’ll have a clearer indication of this from our initial discussions to propose the ideal approach for your project.

SWITCH TO REMOTE SETTINGS

It’s the 21st century. Businesses are no longer limited to customers on their doorstep. Nor are they restricted to working with design studios in their local area code. The same rule applies for the design studios, because it’s a small world after all.

The world is our office

On site-teams are restricted to talent who either already live in close proximity to the office or are willing to relocate. SouthEast’s remote system gives us and our clients the freedom to work with top-tier creative talent regardless of where they’re based. In the age we’re living in, we are no longer bound by floor space and local hires. It’s a small world after all.

Like a fine-tuned engine

SouthEast’s remote team is often able to better manage their time than office-bound ones. When you take painstaking commutes and the usual in-office distractions out of the picture, it’s amazing how more efficient we become with our time. This all leads to our clients receiving their completed projects in a timely manner.

Work with a smile

The world would be a better place if we all had the ability to work in a place that brings the best out of us, as opposed to being caged in beige cubicle walls. Our creatives work in environments that works for them. They also have the freedom (there’s that word again) to manage their work-life balance, managing stress and improving creativity at the same time. What matters most is that our clients get the best results, on time and on brief. How we get there is a happy journey.

The right fit for you

We pride ourselves on running a tight ship. Because everything is funnelled through a central point then shared with the relevant talent based on the creative direction, our clients can be assured that they have the right people,and only the right people, on the job.