BALLS
SouthEast was commissioned develop the brand identity and marketing for a street food concept launched in Dubai. Balls® is a fresh take on the deep-fried rice balls traditionally known as arancini to Italians. The unusual, raw design style combined with 'ballsy' attitude created a huge amount of interest from the start and the word spread from there.
IT TAKES BALLS
Balls® supported local action sports groups by supplying boards and equipment. We created designs for a range of surfboards, skateboards and kite-boards to make sure the brand got noticed out in the line-up
Contributors
Photography - Hywell Waters