FRITTOKING

The Italian producer of traditional snacks and frozen bites was working on a new recipe for success. A refreshed brand identity was the perfect ingredient to get them rolling. SouthEast developed a new brand identity, not holding on to too much from the past. A new line of retail products was also in production, so we created a fun yet premium pack design to make sure the food looked as good as it tasted.

The revamped website and corporate literature (product brochures, data sheets, profiles) focused on promoting the products to international Hospitality or F&B clients, while the Frittoking characters that we developed were brought to life for consumer marketing. Exhibition stands, uniforms and vehicle branding also made sure that the brand drew attention anytime it was away from home. The rebranding of Frittoking enhanced Gruppo Pascale’s status from a renowned European manufacturer to a global purveyor of premium Italian foods.