ANTS
Ants puts a network of commercial transport operators at the fingertips of it’s online users. The South African tech-startup reached out to us to create a brand identity that is minimal and universal in design, in order to appeal to their broad customer-base in any market they move into. The direct tagline “ants deliver” captures the no-frills, no-fluff dependability of the business. The monochrome palette was accented with an electric green colour to really stand out on screens.
ANTS APP v.2
We’ve also taken over the design of the UI for the evolution of the Ants Customer and Transporter applications. The front-end design was taken across an average of 40 screens, ensuring the user experienced an app that is contemporary, simplistic, intuitive and fluid.
